Wednesday, April 11, 2012

One page web sites for local businesses.

Over the years I’ve been amazed that local businesses often don’t have a presence as simple as a one page web site. I suspect the main reason is if they approach a web designer they’ll often be quote hundreds, if not thousands of dollars, when to get started it can cost much less.

To put this in context, all a small business generally requires is one new customer, or keep an existing customer from going elsewhere and their web presence can pay for itself.

Many times when I’ve wanted to buy take away for family or friends, the only menus we can find online are the big companies, yet most of the time we use the smaller local businesses for ourselves. I’ve done some testing over the years and small take-away businesses can get a reasonable amount of business by having their menu online. At worst they don’t lose potential business from good customers when the customers need to see a menu online.

To show local businesses the value of promoting themselves online I’ve now sponsored a number of local business to provide them with an online presence. They are the businesses I use so now they’ll gain my business when I need an online menu.


Flying Dragon Chinese Restaurant, Papa Loui's Pizza and Pasta, Bolton Fish Shop, Panic Pizza Doncaster East, Middle Camberwell Fish and Chips

If you own a small business and would like to have your menu online for your customers, but don’t want to pay a small fortune, then send me an email. The way I set up a small business is I create a one page site with their menu and then help them sign up for hosting and registering their domain, By getting the business to register domain and sign up for hosting they retain total control which is a strategy in business. Most web design businesses tie businesses in so if they want anything done, they have to go back to the designer to get expensive changes done. My approach is to have businesses use me if they want to, but because they have total control over their site, they can easily have someone else, including a family member or friend, look after their site. No lock in means businesses use my services because they want to, not because they have to.

Kelvin Eldridge
Helping micro and small businesses with a cost effective online presence.

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