Friday, October 19, 2012

Google search Australia and Google advertising has now been removed from JustLocal.

Recently Google updated their search algorithm which resulted in my dictionary page going from the number one position in Google when people search for “Australian dictionary” to nowhere to be seen. That means around a thousand people each week using my free Australian English dictionary service will no longer find a free Australian English dictionary service. If Google can do that to me so easily, they can do it to any business.

I’ve also noticed that between 25% and up to possibly 40% of searches coming to my site have no search term, which means people are logged onto a Google service and whatever they search for is being tracked to them individually.

These actions concern me. I don’t want to encourage people to put time and effort into creating a presence in Google search results when any time, effort, or money they outlay, could easily end up being wiped away so easily. I’m also very concerned about the privacy of Australians. Over 90% of Australians use Google for searching with 25-40% of those having their search activity tracked to them individually. I’ve read this information can be handed to law enforcement agencies without a court order. How this information is being used by others is not known to us and for me that is a concern.

Whilst I can’t stop using all Google services, I’ve decided at this point to remove Google advertising from my site and the Google custom search engine.

JustLocal has been designed to provide single click access to businesses in an area. Something which is very difficult and time consuming with a search engine. For example, a very popular fish and chip shop called Shark Tank Seafood opened a few months ago in Templestowe. My blog entries appear in Google’s search results, but the page with the menu at cannot be found. If you visit (the page for Templestowe), you can access the Shark Tank Seafood menu with a single click.

JustLocal offers single click access to local businesses. Google offers endless searches with no guarantee of finding what you want.

By continuing to include Google’s custom search in JustLocal, people will continue to unproductively search for local businesses often being presented with large overseas businesses, or business not in the area with deep pockets to advertise. Once people realise there is a better way to find a local business using JustLocal, JustLocal will grow to service locals better. Shark Tank Seafood receives over a hundred views of their menu a month as a result of JustLocal’s efforts to promote them. That’s a lot of potential business.


Thank you for your continued support and I trust JustLocal assists local businesses and residents.

Kelvin Eldridge
Help to build a stronger local community through stronger local businesses.

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